The Claude Code skills every marketer should actually install
There are hundreds of public Claude Code skills, most built for developers. Here are the ones a marketer should actually install, grouped by workflow.
$ ls ./posts
All tutorials and guides
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Claude Code Desktop: a walkthrough for marketers
Claude Code Desktop, walked through for marketers: how to install it, what the first run looks like, and the marketing workflows it unlocks, no terminal.
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Claude Code vs. Lovable vs. Cursor vs. Bolt: a marketer's decision guide
Claude Code, Lovable, Cursor, and Bolt compared for non-technical marketers: what each one is actually best at, what it costs, and how to pick the right tool.
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What I got wrong about Claude Code in my first two months
Four mistakes I made in my first two months with Claude Code, what they had in common, and the workspace mindset shift that finally fixed them.
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The /goal command: how to make Claude Code finish what it starts
The /goal command tells Claude Code to keep working until your condition is met. Here's what it actually does, plus a real marketing example.
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How I built a 14-slide presentation in an hour (without opening Keynote)
I built a 14-slide internal presentation in HTML with Claude Code in about an hour, exported a PDF takeaway, and never opened Keynote. Here's the workflow.
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The solo marketer's AI stack: how to do the work of 10 people
Running this blog, an agency, a YouTube channel, and a pile of side projects solo. Here's the AI stack that makes any of this possible, layer by layer.
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Can Claude actually edit your Google Docs? Everything marketers need to know
Yes, but the answer depends on which Claude. Here's what Claude Code, Cowork, and claude.ai can actually do with Docs, Sheets, Slides, and Drive.
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Build your first landing page with Claude Code in 20 minutes
I had a working app and no homepage to send anyone to. Twenty-one minutes later, Claude Code had built and shipped a real landing page. Here's how it went.
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What vibe marketing actually means: turning Claude Code into a one-person marketing team
Vibe marketing is the marketer's version of vibe coding. Here's what it actually means, where Claude Code fits in, and why it's not a 'free marketer' card.
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I never miss a competitor update anymore. Here's the 20-minute automation that fixed it.
I built a Claude Code automation that monitors a competitor's changelog every morning and Slacks me what matters. Here's exactly how I set it up.
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The command that shows you how you actually use Claude Code
Claude Code's /insights command analyzes your sessions and shows you patterns you'd never notice. Here's what my report revealed about how I actually work.
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The blog posts you forgot about are losing you traffic
Most blog posts go stale within months. Here's how I use Claude Code to find outdated claims and fix them before my readers (or Google) notice.
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Claude Code vs. Claude Cowork: what's the difference (and which should you use)?
Claude Code and Claude Cowork are both AI agents from Anthropic, but they work very differently. Here's how to figure out which one fits your workflow.
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Claude Code is my new WordPress editor
The WordPress MCP lets Claude Code create, edit, and publish posts on your site. Here's how I set it up and my draft-to-publish workflow.
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How I edit Google Docs without leaving Claude Code
The Google Workspace CLI lets Claude Code pull down, edit, and push back your Google Docs. Here's how I set it up and the workflow I use.
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What --dangerously-skip-permissions actually does (and when you'd want to use it)
Claude Code's permission prompts keep you safe, but sometimes they get in the way. Here's what this scary-sounding flag does and when to flip it on.
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15 Claude Code questions every marketer is afraid to ask
Costs, safety, the terminal, alternatives, and whether you need to know how to code. Honest answers to the Claude Code questions marketers don't ask out loud.
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The CLAUDE.md masterclass
A complete guide to CLAUDE.md: teach Claude Code your brand voice, writing style, and project context once so every conversation starts with your rules.
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The $20 vs. $100 question: is Claude Max actually worth it for marketers?
I spend $100/month on Claude. Here's my actual usage data, what burns through credits fast, and honest advice on which plan you actually need.
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Claude Code vs. ChatGPT for marketing: when to use which (and why I use both)
I use both Claude Code and ChatGPT every day for marketing work. Here's honestly when I reach for each one, and why the real answer isn't 'just pick one.'
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Vibe coding for marketers: what it actually means (and what it doesn't)
Vibe coding is everywhere right now, but every explanation targets developers. Here's what it actually means for marketers and what it looks like in practice.
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You're already 'creating content' (you just don't know it yet)
Every sales call and client meeting is full of ideas worth sharing. Here's how I use Claude Code to find the best moments and turn them into social posts.
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Why I stopped using AI image generators for infographics
AI image generators can make infographics, but I've found a better approach: have Claude Code build them as HTML, iterate in the browser, and export as images.
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How I used Claude Code to build a brand guide without opening a design tool
Your website already has a visual identity. Here's how to use Claude Code and the DevTools MCP to extract it and generate a polished brand guide automatically.
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How I automated my email marketing with a Claude Code skill
I used to put off promoting my blog posts because the context switch to Kit was just enough friction to kill my momentum. So I built a skill to handle it for me.
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How to turn one piece of content into 10 social posts with Claude Code
A step-by-step workflow for turning any webinar, blog post, or podcast into platform-specific social media posts using Claude Code skills and auto-scheduling.
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Getting better Claude Code output without prompt engineering
You don't need to master prompt engineering to get great results from Claude Code. Just tell it to ask you questions until it understands what you need.
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What are skills and how do they work?
Skills let you teach Claude Code your specific workflows and preferences, turning it from a general-purpose assistant into one that knows exactly how you work.
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Giving Claude Code superpowers with MCP servers
MCP servers let Claude Code reach beyond the terminal and interact with your favorite tools. Here's what they are and how to start using them.
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4 Claude Code Tricks I Wish I'd Known Sooner
These are things that aren't immediately obvious but make a huge difference: drag-and-drop images, self-improving instructions, custom shortcuts, and more.
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Using Obsidian as Claude Code's second brain
Stop scattering files across your computer. Learn how to use Obsidian as a persistent knowledge base that Claude Code can read and write to.
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How I use Claude Code to research competitors
A step-by-step walkthrough of using Claude Code to build a full competitor analysis, from initial web research to a polished report you can share with your team.
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Your first 5 minutes with Claude Code
From zero to running Claude Code in under five minutes. I'll walk through both options, the terminal and the Desktop app, with screenshots along the way.
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Don't Be Scared of the Terminal
The terminal looks intimidating, but it's just a textbox. Here's why you don't need to be afraid—and why Claude Code makes it even easier.